Design a brand from the bottom up and create its philosophy, audience, purpose, and story. Afterward, let this inspire a construction of the brand’s visual identity and the creation of a physical style guide for the brand and provide application examples.
The brand colab, which is an application designed to be an easy tool to help creatives form teams and motivate them to create projects together. Using this tool would would allow individuals to collaborate with other users or to seek out specific roles the team may be missing for specific projects.
The visual identity was built around a framework or clean canvas to allow users to create their own addition to the logo from a virtual toolkit put together by basic shapes, color choices, and transparencies. The pieces are simple, but users are allowed to make their logos as unique as they wish.
Created in collaboration with Setareh Javadi.